White Papers

Check out the latest White Papers and search related information below. Our web marketing articles aim to provide a solid foundation for understanding the ever-changing world of search engines. If you would like to offer our White Papers to your website visitors, please link to us.


5 Simple Tips To Improve Search Engine Rankings

Get better website rankings! Make sure your site isn’t sitting at the bottom of search engine result pages with these simple tips to improve your rankings.   1. Research the keywords that relate to your area of business Do your homework! Find the search terms and keyword phrases that are actually being used. 90% of all websites either don’t target the right keywords or don’t target keywords at all. The site owner is then left to wonder why the website isn’t receiving any substantial traffic. A great place to start is right here at the keyword level, because as the saying goes, “Target the wrong keywords and all of your efforts will be in vain”.   2. Select the appropriate keywords for maximum website placement Once you find which terms are actually being searched for, next you need to figure out which terms to hone in on and which to let go of. This is a critical stage, because if you make a mistake here you will surely wind up […]

Selecting The Right Keyword Phrases To Target

Maximize your website rankings and ensure that you’re receiving the highest possible return by selecting the right keywords and keyword phrases to target. Finding the right keywords can be a difficult and tedious process, but by taking advantage of the tools that are currently available you can save time and money. By far the most popular and effective method to find the perfect keywords for your marketing campaign is to use a tool by the name of SEMRush. The way it works is like this: You enter your prospective keywords. SEMRush searches its massive database as well as Google’s API and gives you other keywords related to your main keyword. Then it gives you an monthly average of how often these keywords are searched for (search volume). It also shows the competition score according to Google Adwords. Thereafter it shows you the websites that are competing for this keyword. From this you can gather how to structure your keyword targeting. SEMRush will give you fresh ideas if you’re frustrated with […]

Linking Basics: An Introduction To Link Building

If you only concentrated on website (on-page) search engine optimization for better rankings in the search engines, you’d be absolutely selling yourself short and miss the mark entirely. It’s vital to include link popularity as a component in your overall website marketing strategy. Link popularity (ie. the amount of links you have pointing to your site) has become THE most important factor when determining where a site will rank on the search results list. While it may sound easy, there’s much more to this process than simply finding any site that will link out to you. Link building should be done right the first time, with the proper tools, training, and knowledge. For example, links must be from quality sites related to yours and grow slowly over time, which looks more natural to the search engines. The general idea is this: if your website is a good website, then it will have more sites linking to it. What this then amounts to is a voting system. When you vote in […]

How To Request Links From Other Websites

Common Client Question: How do I get other websites to link to me? I don’t want to annoy anyone, and I want to make sure I’m not wasting my valuable time. The art of the link deal is a delicate one, it requires a lot of tact and just the right amount of aggressiveness. To make sure you’re not wasting your time, carefully analyze the site and check very carefully to see whether your site and the site in question are a good match. How do you find out whether or not a site is a good match? First, the site should be topically relevant and be closely related, even if only semantically. What does that mean? Simply put, if your site is about Women’s Shoes, do not exchange links or request links from a site that offers stock market tips and resources. And also don’t link to an electronics website. Similar, or rather compatible sites to/with Women’s Shoes would possibly be: Women’s Health, Pregnancy, Childbirth, Clothing, etc. Use Google’s […]

What NOT To Do When Marketing Your Website

There are many ways in which poorly executed website marketing can actually hurt your business and cause your search engine rankings to plummet! This is by no means an exhaustive list of the many pitfalls of web marketing, just some of the most popular.   1. Submission to “Thousands” of Search Engines and Directories This makes no sense at all. There are only a handful of search engines that actually matter, so who are the other 997? Some misinformed internet marketing companies prey on the general public’s lack of knowledge about how search engines work in general, and search engine optimization in particular. As far as directories go, there are really not too many left that are worth submitting to, probably not more than 50-100 worldwide. Of these good directories, only about 7-10 of these won’t be a waste of your time and effort getting a prominent listing with them. Most of the internet uses Google, Yahoo!, or Bing (in that order), so it is of no use trying to […]

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