Search Engine Optimization

In today’s day and age, few things—from a business perspective—are as important as having a website for your company. 85% of the world’s internet users also shop online, meaning your company is missing out on a huge stream of revenue if you neglect this very important aspect.  However, just owning a website is only the beginning of the battle. With billions of websites online fighting for attention, as well as probable millions in your business’s vertical, it can be exceedingly difficult to get your site noticed. This is where Search Engine Optimization and SiteLadder come in.
 
By improving your website so the major search engines, like Google, Yahoo, and Bing, consider your site knowledgeable and reliable in its field, we can help your site get noticed quickly, increasing visitors and revenue for your site. It’s a difficult process, and one that most cannot do on their own, but we can help you do it with as few headaches as possible.
 

What is Search Engine Optimization or SEO?

Like physical businesses need marketing, such as billboards or commercials, websites are in need of some way to get noticed by internet search engines and web surfers alike. This is basically the goal of Search Engine Optimization. As Search Engine Optimizers, we improve many important ranking factor components of your site, which in provides signals to the major search engines that say your site is, in fact, a reliable source of whatever your site is about, thus increasing your “ranking”, as it is known in the SEO world, and increasing your visibility on the web. These technical components range from on-site content to links from other, already established sites, to meta-tags and more, all of which adding up to the things your site needs most—high rankings, and an aura of reliability.
 

The Steps we Take

With every SEO plan that we create, we have a step-by-step process that changes based on what your current website; but, for brand new sites, these steps rarely change. Here is an idea of what we’ll be doing with your site to improve your search engine rankings.

• Keyword Research: Much of SEO is based upon the “keywords”—words that consumers and web surfers are likely to search within your vertical—a website is targeting. We pick out the right keywords that are most likely to bring traffic and make your website show up better in the search engines.
• Content Plans: In the world of SEO, content is considered a major component for all websites (“content is king”). But, it’s not just any content that gets you noticed; you need quality content that is search engine friendly. So, we will set you up with a content plan that is Search Engine Optimized to make sure your website is seen.
• Link Building: In order to make a new website seem authoritative on a certain subject, links from other authoritative sites in your particular vertical are a must. Thus, in order to improve your site’s authoritative nature, we will employ a proven link building plan to get the best links from the most sites we can.
• Google Analytics: Of course, even if we do all of this right, the only way to truly determine if your site is trending in the right direction is through proper statistic collection, so we can “roll with the punches”, if you will. This is what we will use Google Analytics for, to monitor your site and change tactics as we must.

Why Choose Us?

Unfortunately, most—if not all—of these technical components are quite difficult to work with, as Google especially has very specific requirements for what it wants. Worse yet, many of these requirements are never made public by Google, and must be discovered by SEO experts, making the grounds which SEO is structured upon shaky at best. This means that only true SEO experts—with the skill and experience necessary to work in such a technical world—can help you improve your ranking and profits made off of your website. Fortunately, this is precisely what we offer.
 
All of our employees have been working in SEO for many years, garnering expertise and knowledge about how SEO works and the best ways to implement it. With many success stories under our belts, we can comfortably offer you a service that we know works, even if it is a battle (like all SEO is). Just remember; SEO is not a purely upward battle. In other words, the traffic of your site—even if we are “killing it”, if you will—won’t remain consistent at first, and neither will your ranking. They will ebb and flow as the months go by and you may find yourself wondering if it really is working. If you choose SiteLadder and this thought goes through your mind, just rest assured; it absolutely is working.
 
We are SEO experts and we have been working in this industry a very long time. And, this ebb and flow (or rise and fall of traffic and rankings) is something that every website experiences as Google releases new updates—designed to fight “traditional” SEO tactics—or traffic trends change. However, as that ebb and flow occurs, your site will be slowly but surely increasing in traffic, rankings, and—of course—profit. You just have to remain patient!
 
We offer premier SEO services that will improve your site’s performance in the search engine rankings. But, with our SEO experts, experience, and proven success, we also bring another thing to the table; peace of mind. You can rest assured knowing that your website’s success is in good hands, so contact us today for more information or to schedule a new SEO plan.