Paid Search Marketing


In the world of Search Engine Optimization, there are two separate paths you can take to gain traffic supremacy; the slow, methodical path created by organic SEO, or the fast and extremely expensive route of Paid Search (also called SEM). Both have their uses and both can be used to gain your website the profit and traffic you want, but Paid Search is definitely a gamble that you want to make to help your website aim for the stars.
We offer some of the leading minds in paid search based SEO. Using PPC ads and more, we can get your site the exposure it needs to gain traffic and profit faster than anyone else. Truly, they have the skill, the expertise, and the experience needed to do all that and more, so trust us; when you choose us for your search engine marketing campaign, you are in the best hands around.

The Basics of Pay-Per-Click and Paid Search

At its core, Paid Search is a method of placing paid advertisements on the web using keywords and other search factors. In fact, these ads are sold based on keywords chosen that you think will perform best in the marketplace, giving you the most traffic that converts while costing you the least amount of money (which is a major part of keyword research). Here are some pertinent terms you need to understand in the paid search sphere:

  • Return on Investment: Return on Investment, or ROI, is the amount of money you make, despite how much you shell out for the ads in the first place. To give you an example, if you have an ad that attracts a lot of clicks but not a lot of sales, then your ROI will be low; however, on the other hand, if you’re getting a lot of sales out of the clicks you pay for, then the ad becomes worth the investment. It is giving you a high ROI. This is also important when choosing keywords, as many are extremely expensive; if you do not receive more than the money you paid for the keywords as a result of sales, then purchasing the advertisement was not worth the Return On Investment
  • CPC: Cost-per-click is a type of ad that charges you based on the amount of times said ad is clicked. Again, if you receive a lot of clicks but not a lot of sales as a result of those clicks, you’ll be losing money, rendering the ad useless. It takes experienced ad placement to make a CPC ad worth it in the long run; fortunately, if you do choose an experienced SEO, CPC ads can be some of the largest attractors of profit and traffic in an SEO’s toolbox.
  • Profit Potential: When buying keywords, profit potential is how much money you may make off of a certain keyword. This is based on how expensive the keyword is, how much traffic the ad may attract, and how often the keyword is being searched. Unfortunately, this is one of the most difficult terms to comprehend during a Paid Search campaign, and it takes an SEO company that knows what they are doing to truly utilize this metric


How We Manage Your Paid Search Campaign

To make absolutely sure your paid search campaign goes off without a hitch, we do our best to set you up for the best Return on Investment possible. This is done through constant testing of keyword effectiveness, the use of negative keywords—i.e. excluding search queries—and an extremely dedicated keyword research campaign that—when all is said and done—will get you the correct ad placement that you need. On top of all this, we do our best to constantly monitor your paid search campaign so we can pull ill-performing ads and update the ones that have potential, saving you money and improving your ROI at the same time.

Choose Us For Your Paid Search Campaigns

With our paid search campaign service, we can get you immediate results that—while more expensive up front—will make you money and increase the traffic on your site. It’s worth the extra investment, and—when combined with other marketing services—it can truly make your website as successful as possible. Unfortunately, even those who understand these concepts have difficulty using them to their advantage; this is where we come in. By using a combination of high quality CPC ads and purchasing only the best keywords for your advertisements, we can help you improve your traffic, profits, and visibility in the online sphere. Trust us; we have some of the best paid search experts in the industry who will be working on your account, so you can have the peace of mind knowing your website is in the right hands.
Check out the rest of our website for more information about our SEO and SEM services, or call today so we can get the ball rolling. We know you’ll be satisfied with the service you receive from us.

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