When it comes to search engine optimization, there are plenty of companies that have the ability to get your site very high in the rankings. While it’s not an exact science, there are processes that have been proven to work, as long as the company has a competent SEO and plenty of time and budget. However, a common misconception is the idea that, once your site is number one for whatever keyword(s) you chose, the work is finished. The war is won, and everyone can go home now; the world is your oyster!
And yet, so many companies—even with well-performing websites in terms of ranking—report losses, sluggish sales, or little improvement to the overall profit margin. It sometimes gets to the point that many begin to doubt in the power of web marketing, claiming that SEO services are scams designed simply to take your money away. Of course, it’s not really like this, but where has this idea come from? And why do websites with good ranking sometimes fail? Well, more often than not, it’s because of a lack of conversion rate optimization.
Staying true to its name, conversion rate optimization is the process of making sure the site views your website is getting are converting into sales more often than in the past. Think of it this way; just because people see your advertisement at the mall or look at some of the stuff in your store doesn’t mean they are going to buy. Even once those customers get in the store, there are so many reasons for them to leave/get distracted—i.e. poor product arrangement, less than optimal customer service, etc.—that their “window shopping” will never progress past exactly that. With websites that don’t have good conversion rate optimization, it’s a very similar situation. CRO helps get people to stop looking around and start buying by tweaking your site and your selling strategies so you can reap the benefits of your marketing efforts.
And, unfortunately, though it is tied in with search engine optimization, it is a completely separate process that is oftentimes much more difficult. Instead of just choosing keywords that seem nice, they need to signify intent. This means picking keywords that are further along the purchasing cycle, that show your targeted audience is beyond the research phase and ready to move on to actually picking a product to buy. But, this doesn’t mean you avoid customers who are looking for information; instead, you need to build your website needs so it can guide potential customers down that purchasing path. There can’t be roadblocks, nor can there be reasons for them not to buy; someone needs to make sure that your site is a shopper’s paradise, and we have the skills to make this a possibility!
All in all, CRO takes time and effort and an understanding of human intent that many search engine optimizers are not privy to. Fortunately, we offer experienced and professional conversion rate/search engine optimization specialists who know precisely how to increase not only traffic on your webpage, but the sales from it as well. We can guide you in the tweaking of your website so it promotes better click through rates, lesser bounce rates, and an overall increase in action on your site; and, though we can’t guarantee anything, we can put your website in the best place to succeed.
As previously stated, conversion rate optimization takes more than generally accepted practices; it takes a sales minded approach, combined with a technical acuity in terms of webpage design and best sales practices. Even though web marketing is a powerful tool that can easily gain your website more views, if your optimizer does not have the facets outlined here, marketing will never gain you the money you expect. It is only a deft combination of SEO, CRO, and other optimization facets that will make your webpage sell your product or service successfully. That’s why you need to choose us for your conversion rate optimization and search engine optimization services!
We provide the most competitive rates out there, along with the peace of mind of knowing you are in professional and expert hands. With some of the industry leaders in marketing, as well as a high quality team dedicated to helping your website, we can certainly help your website succeed. You need web marketing services that you can count on, and you need to be able to put your site in the hands of someone who knows what they’re doing. Fortunately, we’re here for you. With that in mind, make sure to contact us today to find out more information about our conversion rate optimization services.
