Sorry, I don’t have any words of wisdom to pass along on this or this one because I’m too busy right now and it’s already been covered in all of the usual locations (and every one is a better dissertation on the subject than I could produce). What I can offer, though, is a short video that I think sums up Google’s stance on paid links very accurately. Stay under the radar and you’ll have nothing to worry about.

If you don’t think Monty Python’s Flying Circus is funny (this is from episode 24), you’re either an idiot or too young to understand.