I just received notification that Google Analytics (formerly Urchin) is now offering free website analytics, whether you’re a Google AdWords customer or not. I signed up for an account using my existing Google account info and set everything up in under five minutes! I currently use a combination of a hosted version of Webtrends and a desktop version of Clicktracks for deeper analysis, but have looked at Urchin in the past.

At first glance I can tell that this is a great analytical application, especially for free. I’ll post more details about my experience with Google Analytics once more data is captured and I’ve had more time to setup conversion metrics. If you already use AdWords, the integration is seamless. It just keeps getting better and better.