Is SEO Doomed?

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I have seen this topic mentioned quite a bit in SEO news discussions on blogs and message boards. Many think that the rise of social networking increases the value of real people’s likes and retweets to the point that it trumps the algorithm gamesmanship commonly associated with search engine optimization. Others think that Google’s updates make the search engine too smart to fool when competing with truly relevant and high quality web sites. First of all, let me just say immediately that not only is SEO not dying, it is actually becoming more important because of the reasons mentioned. As long as search engines have rankings, there will be best practices that need to be followed. Arriving at the best practices will not always happen accidentally, and the so called new marketing methods of social and content have always existed, they are now simply becoming more important. Thankfully, ethical SEO techniques are going to be more rewarded going forward. Formatting your website to be more popular with real humans and […]



What to Look for When Evaluating a Content Marketing Strategy

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One of the biggest mistakes new content marketers in small companies tend to make is not having a clear idea of what it is they are looking for when evaluating the performance of their content marketing strategy. In a simple way, you may see an increase in sales some time after your content marketing campaign and be happy with that, but since there are usually a multitude of factors impacting conversions, you can never be sure your hard work and resources for content marketing are the reason. Giving yourself some clear tracking metrics to look out for will let you know what is and is not working very quickly, empowering you to abandon things that are hurting you, and more importantly, letting you know about the effective things you should be doubling down on! Being the original source of great content, whether it be informational or entertaining is a powerful way to bring attention to your brand. Blogs, vlogs, and infographics are all more engaging than simple press releases or […]



Managing a Social Media Crisis: What Can We Learn from US Airways?

Every company should have a social media presence. Not only is it an integral part of content marketing and search engine optimization, it is fast becoming an indispensable part of customer service. You can quickly resolve customer issues and end up turning a negative experience with your business into a positive one that actually engenders some brand loyalty going forward. Furthermore, this is all happening in public, so if others see it, they will see your organization’s great values in action. The flip side is that when you fail at using social media as an extension of how you handle customer service, it is also public. As a general rule of thumb, people are more interested in the negative than they are the positive, so one negative experience will get more publicity than a single positive experience. As a company looking to bring your business into the 21st century, you need to be aware of the fact that you need to be actively earning lots of good will so that […]



Using Content to Market your Brand where Traditional Marketing Fails

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Traditional media marketing is going through a crisis right now. Millions of people skip commercials thanks to DVRs and online streaming services. Print media readership is dwindling, and so are ad buys. Even online advertising methods are beginning to see diminishing returns. Most people, by now, are prone to simply ignore banner ads. Quite frankly, many of these attempts at marketing are seen as annoying at best, and can even engender hostility in some. The perceptive marketer in today’s media landscape understands that putting all your eggs in the traditional media strategy basket is foolish, and now is time to implement a content marketing strategy.   Before you Get Started…what is Content Marketing? Content marketing is a way to engage the customer with content that is informative, entertaining, relevant to the brand, and consistently published so as to keep a continuing relationship. Unlike a pure search engine optimization tactic, content marketing is communication meant strictly for human consumption. It must be appealing and in some way, relevant to what it […]



Conversion Rate Optimization 101: A Beginner’s Guide

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Despite overwhelming evidence to the contrary, there are still web marketing naysayers out there that argue that the web “simply won’t work for them”. They (or the agency they’ve hired) have done all they can to optimize their site and, from a pure rankings perspective, they’ve hit all their goals on keyword rankings. In fact, many I’ve talked to have some of said keywords ranking within the top 5 on Google for truly solid phrases for their vertical, with no change in their wallets when the year is over. As a result, they sour on the entire industry, claiming that web marketing is snake oil, that it doesn’t make money, or—even more outrageous—that their target market “simply doesn’t use the internet” (yes, I have actually heard this argument before). Regardless of their imagined reasons, they always come to the same conclusion—web marketing isn’t making them money, and they are through. If you are at this point as well, I strongly advise you to step away from the ledge and think […]



Tools Of The SEO Trade

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When it comes right down to it, the world of search engine optimization is built upon two major factors; the great minds auditing sites to determine what makes the Google algorithm tick and, perhaps even more importantly, the tools used to carry out those precise specifications. From keyword research tools to site audit tools to link building helpers and more, the world of SEO is built upon applications meant to make our lives easier. Though SEO is indeed possible without these powerful tools, it’s only just so, and much fewer would try their hand at influencing search engine rankings. Fortunately, this is not the case and we have a wide variety of tools at our disposal, all of which can be used to lessen the load on your shoulders and uncomplicated the process.  SEO tools make this a much easier world to live in, without a doubt! But, like most facets of SEO, using and choosing the tools for success is not exactly a straightforward process, and—in many cases—you may […]



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