Google Releases Penguin 3.0 After A Year-Long Wait

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Anyone who cares about SEO and ranking a website pays attention when they hear news of Google updates. Previous changes in Google’s algorithms, including Panda and the original Penguin, caused some major repercussions in the rankings. While some sites actually benefited, many more were penalized. In some cases, this caused the collapse of entire online businesses. Google has just announced that Penguin 3.0, the latest Penguin updated, went live on October 17, 2014. The last Google Penguin refresh was a little over a year ago, introduced in October of 2013. What will this new update mean?   Penguin: The Final Nail in the Coffin For Low Quality Links In order to predict what Penguin 3.0 will mean for website owners and SEO specialists, it’s important to understand the fundamental changes brought about by prior Penguin releases. One of the biggest areas that must be considered is the area of so-called negative SEO, which involves removing low quality “toxic” backlinks from your link profile. Google has, over the last decade, been […]



Google’s Panda 4.1 Allows Small Websites To Compete

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Long ago, the frequent appearance of a competitive keyword or keyword phrase on your web site meant your pages were most likely to show up high in the search results, especially when search engines were in a race to deliver the best possible user experience. The result was an Internet filled with keywords and ads.   Quality Content Instead Search engines adjusted their algorithms and tried again. The second major iteration required web sites to have quality content. Exactly how they were measuring what was and was not “quality content” wasn’t entirely clear. What site owners did know was that simply filling a site with keywords was no longer bringing them the kind of traffic they once had. So, the site owners made their own adjustments. What they ended up with was search engine optimization 2.0, which emphasized a wide variety of content ranking for thousands of different keywords instead of taking a popular keyword and trying to build a page designed to out-compete the rest of the world for […]



Using Keyword Phrases for Capturing More Qualified Traffic

Search engine optimization has grown to become a very broad and deep specialty in the field of marketing. Today, it is hard to find a perfect place to start for someone new to SEO since SEO is a moving target, always evolving and always giving even the most experienced marketers fits. Still, I do believe that keywords are the single most important aspect to search engine optimization. Keywords are words people are typing into search engines to find what they are looking for. Keywords can be very mainstream or broad, or more niche and focused. It is the more focused keywords that people who want to be found on the net are dying to know so they can better target their desired users. Ultimately, search engines rely on words to understand relevance. The search engine is where real humans interface with the internet. Everything your potential customers are thinking about in relation to the products and services you sell, or your very brand itself can be known by conducting keyword […]



SEO Website Audit Basics

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Getting your site in top shape for ranking well in search results is a lifelong job that begins with a proper audit of your site’s current SEO health. You can have a wonderful social and content marketing strategy, you can even get some great links, but fundamental problems with the way your own website is structured will always handicap you. So you want to make sure you are maximizing your site’s potential to reach an audience and don’t know where to start? Well, this blog post will provide a simple guide to giving you the information you need to whip your website into shape from top to bottom. Almost every single page is an opportunity to seize traffic, and more importantly, you can increase the flow of qualified traffic that is more likely to buy into you and what you have to offer. This can’t be stressed enough; a lot of traffic that quickly leaves your site is probably not helping you much, and can actually be hurting you with […]



Is SEO Doomed?

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I have seen this topic mentioned quite a bit in SEO news discussions on blogs and message boards. Many think that the rise of social networking increases the value of real people’s likes and retweets to the point that it trumps the algorithm gamesmanship commonly associated with search engine optimization. Others think that Google’s updates make the search engine too smart to fool when competing with truly relevant and high quality web sites. First of all, let me just say immediately that not only is SEO not dying, it is actually becoming more important because of the reasons mentioned. As long as search engines have rankings, there will be best practices that need to be followed. Arriving at the best practices will not always happen accidentally, and the so called new marketing methods of social and content have always existed, they are now simply becoming more important. Thankfully, ethical SEO techniques are going to be more rewarded going forward. Formatting your website to be more popular with real humans and […]



What to Look for When Evaluating a Content Marketing Strategy

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One of the biggest mistakes new content marketers in small companies tend to make is not having a clear idea of what it is they are looking for when evaluating the performance of their content marketing strategy. In a simple way, you may see an increase in sales some time after your content marketing campaign and be happy with that, but since there are usually a multitude of factors impacting conversions, you can never be sure your hard work and resources for content marketing are the reason. Giving yourself some clear tracking metrics to look out for will let you know what is and is not working very quickly, empowering you to abandon things that are hurting you, and more importantly, letting you know about the effective things you should be doubling down on! Being the original source of great content, whether it be informational or entertaining is a powerful way to bring attention to your brand. Blogs, vlogs, and infographics are all more engaging than simple press releases or […]



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