Using Content to Market your Brand where Traditional Marketing Fails


Traditional media marketing is going through a crisis right now. Millions of people skip commercials thanks to DVRs and online streaming services. Print media readership is dwindling, and so are ad buys. Even online advertising methods are beginning to see diminishing returns. Most people, by now, are prone to simply ignore banner ads. Quite frankly, many of these attempts at marketing are seen as annoying at best, and can even engender hostility in some. The perceptive marketer in today’s media landscape understands that putting all your eggs in the traditional media strategy basket is foolish, and now is time to implement a content marketing strategy.   Before you Get Started…what is Content Marketing? Content marketing is a way to engage the customer with content that is informative, entertaining, relevant to the brand, and consistently published so as to keep a continuing relationship. Unlike a pure search engine optimization tactic, content marketing is communication meant strictly for human consumption. It must be appealing and in some way, relevant to what it […]

Conversion Rate Optimization 101: A Beginner’s Guide


Despite overwhelming evidence to the contrary, there are still web marketing naysayers out there that argue that the web “simply won’t work for them”. They (or the agency they’ve hired) have done all they can to optimize their site and, from a pure rankings perspective, they’ve hit all their goals on keyword rankings. In fact, many I’ve talked to have some of said keywords ranking within the top 5 on Google for truly solid phrases for their vertical, with no change in their wallets when the year is over. As a result, they sour on the entire industry, claiming that web marketing is snake oil, that it doesn’t make money, or—even more outrageous—that their target market “simply doesn’t use the internet” (yes, I have actually heard this argument before). Regardless of their imagined reasons, they always come to the same conclusion—web marketing isn’t making them money, and they are through. If you are at this point as well, I strongly advise you to step away from the ledge and think […]

Tools Of The SEO Trade


When it comes right down to it, the world of search engine optimization is built upon two major factors; the great minds auditing sites to determine what makes the Google algorithm tick and, perhaps even more importantly, the tools used to carry out those precise specifications. From keyword research tools to site audit tools to link building helpers and more, the world of SEO is built upon applications meant to make our lives easier. Though SEO is indeed possible without these powerful tools, it’s only just so, and much fewer would try their hand at influencing search engine rankings. Fortunately, this is not the case and we have a wide variety of tools at our disposal, all of which can be used to lessen the load on your shoulders and uncomplicated the process.  SEO tools make this a much easier world to live in, without a doubt! But, like most facets of SEO, using and choosing the tools for success is not exactly a straightforward process, and—in many cases—you may […]

The Basics of Paid Search Marketing


One of the most important characteristics that an experienced web marketer must have is the ability to be well-rounded. In other words, if you want to make websites more successful than ever, you need to make absolute sure that you understand all aspects of web marketing, including SEO, local search, and today’s topic, paid search marketing. Unfortunately, while SEO and local search have many things in common, paid search is a different beast entirely that takes a different way of thinking; thus, an understanding of the basics is required. So, what is paid search marketing, and how can it help your website succeed?   What is Paid Search? At its core, paid search marketing has similar goals to SEO; you are simply trying to make your site more visible in the digital world. However, it is the way you go about it that is completely different. Unlike SEO, where you “optimize” your site so that Google and other search engines display your entry on their search engine results page (SERP) […]

How To Setup A Google+ Local Listing For Your Business


We talk about a lot of different web marketing components, from Google’s impending world takeover to simple tactics you can use to make your site better optimized for conversions. But one thing we haven’t talked about nearly as much as we should is local search optimization, a major website marketing component that you must utilize if you have a physical location (or specific region served) for your business. Targeting the Google local search Carousel and local search results can improve the visibility of your company to the people that really matter: those in your city, state, and/or region. Not only can this help increase targeted website traffic, it can help lead to more sales while getting word out about your company. In other words, if you have a brick and mortar location that relies on local business, you absolutely need to utilize local search optimization, and it all starts with setting up your Google+ Local account.   What is Google+ Local? Google+ Local is the primary way your business is […]

The End of Guest Blogging is Here…or Not


If you follow SEO news as religiously as we do (which, let’s be honest, probably isn’t the case), you may have seen this interesting piece about guest blogging penned by our friend Matt Cutts last week. In case you didn’t click on that link, the article is titled “The Decay and Fall of Guest Blogging for SEO”; and, if you read that and had your heart stop—just a little—don’t worry; you are not alone. Once again, the entire SEO community was thrown on its head for a second as bloggers everywhere began prematurely mourning the loss of guest blogging as we know it. How will we get links from authoritative blogs now? How do we continue our quest towards content marketing domination? In the case of spammers, what will they do with all their free time now that they can’t spend it writing, spinning, and posting random low-quality blog articles?   Is this Really the End? Well, as is always the case, it turns out that reaction was just a […]

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