Everything You Need To Know About Google RankBrain


Google RankBrain is an artificial intelligence system that Google has started using for processing its search results. This is not Google’s latest algorithm, but a new technology that the search engine company is using to implement its current algorithm. Officially, the formula for ranking search results hasn’t changed. This means that the latest update, known as Hummingbird, is still in effect. Yet if Google is using a new technology, it’s natural to wonder if this might impact rankings in some way.   Artificial Intelligence and Machine Learning The term artificial intelligence or AI has been around for some time and is often used in science fiction. Strictly speaking, AI refers to computers that are just as intelligent as humans, something that does not exist at this point. However, the term is more loosely used to describe any type of technology where a computer can teach itself to complete certain tasks. Computers can already do this to some extent. An example would be a high functioning chess playing computer, which is […]

Securing Your Site From Hackers Now More Important Than Ever


Nobody likes having their website hacked. It’s the online equivalent of having your house broken into. It can cost you business, it takes time and money to fix the site. If that wasn’t enough, having your site hacked can harm your search engine ranking. Let’s look at the many ways that hacking can damage your site, business and ranking and offer a few tips on how to prevent this from happening.   What Happens When Your Site is Hacked It’s an all too common occurrence. You go to check on your site or make some changes, and you can’t find it. Or someone else informs you that your site is offline. Unless you have high level hosting that provides guarantees against hacking, your host will not be of much help. At best, they’ll offer you some kind of upgrade to fix it for you. You may wonder why someone hacked your site. In some cases, the objective is to steal valuable information such as financial data. Some hackers install malware […]

Google Issues Warning About Falling Rankings On November 1st


Google has announced that it’s going to release yet another algorithmic update on November 1, 2015. This one is fairly focused and specific, but it still has the potential to affect many sites. Google has, in fact, made the rather ominous statement that certain pages will be de-indexed if they don’t measure up to the latest standard of mobile-friendliness. This update is concerned with large and intrusive apps for mobile pages that block content. According to Google, such apps make it difficult for users to access the content for which they’re searching. Let’s take a look at what this means, who is likely to be penalized and how you can make sure your site isn’t affected by the new update in November.   Problems Caused by Large Mobile Apps The November update is specifically concerned with sites that use advertising apps on mobile sites. The issue, according to Google, is that certain interstitial ads block large amounts of content. Many of these ads are designed to get the searcher to […]

Google Updates Local Search Results


Local Search is critically important for local businesses trying to reach a wider audience and for SEO agencies whose job is to rank local businesses. Mobile users in particular are likely to search for local businesses such as stores, restaurants, florists, auto services, and many others through Google. Even as Google has encouraged businesses to work on their local SEO and to actively update their information, they also consistently change the rules of local search, making it more difficult to achieve and retain a high ranking. Just recently within the last few weeks Google has reduced the number of listings in local search results, which is sure to have a significant effect on local SEO. It will be now more challenging than ever to rank your business, or your client’s business in the top listings as the number of spots available has significantly decreased.   Reducing Visible Search Results from 7 to 3 The big recent change has been to reduce the number of local search results from seven to […]

How To Migrate Your Website While Preserving SEO


For any number of reasons, you may need to migrate your website from one host to another. This may be because you are dissatisfied with your current web host or because you’ve decided you need a host that offers certain features. Website migration might also entail using a new domain name or redesigning your entire site. Whether you are changing web hosts, domain or both, there are certain technical challenges involved in migrating a website. One concern, however, that is especially important if your website has any significant traffic and search engine rank is what effect, if any, migration will have on SEO. Migration can, in fact, cause your ranking to go down if you don’t take certain precautions. Fortunately, there are some steps you can take to protect your site’s SEO when migrating. SEO is not the only potential problem that can occur with migration. Another is downtime. The two are not mutually exclusive, of course, as having any significant downtime is likely to cause a drop in the […]

Google Confirms Content Quality Algorithmic Update


Many websites have noticed a change in ranking, sometimes quite drastic, starting in April, 2015. At first, it was a matter of debate whether or not anything had really changed. Google, however, has recently admitted that it has made significant changes in how it assesses the quality of websites. For this reason, these changes are being referred to as the Quality Update. Another name for it is the Phantom Update (or Phantom II, as another update from two years ago was also dubbed Phantom), because it appeared to come out of nowhere and it’s very existence was initially questioned. The Quality or Phantom update comes on the heels of so-called Mobilegeddon, where Google has officially begun using mobile-friendliness as a ranking signal. The Quality Update is an even more comprehensive update. As it stands, websites are having to deal with two updates that were released in April-May of 2015.   Main Features of the New Update According to Google, the new update does not target any specific type of site. […]

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